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But 60 percent are through its own website, generating precious customer data, said Jun Shimada, a senior executive. Foreign companies are helping Japanese retailers polish their online presence. Sweden’s Virtusize, for instance, adds code that allows users to compare the fit of items to those they already own. “Our biggest market by far is Japan, where close to 20 percent of all online retailers use Virtusize,” said chief executive Gustaf Tunhammar, adding that Europe was the second-largest market, and that “only a handful” of retailers in the U.S.

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