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Big-name stores including Selfridges and Harrods are being lined up to sell the range in the UK, but WWF wants to make this a global project. It is determined to prove to the fashion industry that it is possible to design and produce clothes with zero impact on the environment. Its hugely challenging, says Alfredo Orobio, founder of the online community AwaytoMars that is working with WWF. Everything from the buttons, zippers, labels, tags and packaging to the fabric and production process itself all of it has to be sustainable. Orobio was approached at the end of last year. The project was attracted by the way his crowdsourcing platform allows anyone, from anywhere in the world, to have a hand in making clothes. Participants in the community upload their design ideas and the best ones will be chosen for the final collection, which is code-named The New Normal Project. It will be overseen by the Nordic Fashion Week Organisation, based in Finland. All profits from the venture will go to WWF. The clothes will use a newly designed cotton fibre, from a Finnish startup called Infinited Fiber, that can be recycled an infinite number of times and which wont, in theory, wear out. But this project goes way beyond the fabric, Orobio says. In a detailed 150-page document, WWF has stipulated all the things we cant do.

For the original version including any supplementary images or video, visit https://www.theguardian.com/fashion/2017/apr/08/fashion-100-per-cent-sustainable-clothes-wwf-awaytomars

"We are looking forward to partnering with ZALORA to build on our strong base of loyal customers across Southeast Asia," said Fran Horowitz, Chief Executive Officer of Abercrombie & Fitch Co. "We work hard to connect with customers wherever, whenever, and however they prefer to shop and we continue to invest in relationships and innovation to support that." ------------- About Abercrombie & Fitch Co. Abercrombie & Fitch Co. ANF, +2.74% is a leading, global specialty retailer of apparel and accessories for Men, Women and Kids through three renowned brands. The iconic Abercrombie & Fitch brand embodies American casual luxury. With an updated attitude that reflects the character, charisma and confidence of today's 20+ consumer, Abercrombie & Fitch remains true to its 125-year heritage of creating expertly crafted products with an effortless, American style. The Hollister brand epitomizes the liberating and carefree spirit of the endless California summer for the teen market. abercrombie kids creates smart, playful apparel for children ages 3-14, celebrating the wide-eyed wonder of childhood. The brands share a commitment to offering products of enduring quality and exceptional comfort that allow consumers around the world to express their own individuality and style. The Company operates approximately 900 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com and www.hollisterco.com About ZALORA ZALORA is Asia's online fashion destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan.

For the original version including any supplementary images or video, visit http://www.marketwatch.com/story/abercrombie-fitch-co-announces-partnership-with-zalora-2017-04-10